Decisions, Decisions...
I've been shooting professionally since 2012. With the help of a friend who is a wonderful graphic designer I have had a couple different logos. I hated each one as soon as I figured out what I wanted. She is amazing. I adore her and her work. But for some reason I couldn't decide what I wanted. I think maybe it's because I was trying to have a logo that stood out. I was trying to create a brand. I was trying, I was trying, I was trying. I was trying. I was trying to force it so it didn't feel good. I loved other people's swirly signatures and pretty imagery. But that's. not. me. I settled for just erica.chick.photo.film. because in the end that was it. It was me and what I do. No distracting imagery. No pretty floral thing. Nothing that would change with the styles of the time. Then I was looking at an image I had taken of myself while shooting a wedding. I was in the bathroom and I really liked the light. So I snapped a photo of myself in the mirror.
I really love this photo of me. I'm not blonde... my grey photographs as blonde. But what I zoned in on that day was the way I hold my camera. While I'm shooting, if I pause to talk I hold my camera somewhat like this. I liked the form of the hand and camera, too... like it was a body itself. I traced it. Then I had my kid take a picture of my hand and camera... but he's not a photographer so it was meh. I just wanted a simple line drawing. Wait... I KNOW someone who does line drawings. So I reached out and asked her to draw my logo. And she did. And I love it. That shit is going to be everywhere.
